I can’t believe no one noticed….

The Office of Government Commerce is a department created at the start of Tony Blair's stint in charge and its job is “improving value for money by driving up standards and capability in procurement”. They wanted a new logo so shelled out £14 000 to some design outfit or other to create one. They came up with this:


Ok. Fair enough. So they proudly began to have the new logo printed onto pens and mousemats and got them distributed around the various offices. Then somebody noticed that if you rotate the logo through 90 degrees, as would happen if you were using a pen with it on, it looked like this:



Oh dear.


Does anyone see a kind of delicious irony in a government department set up to promote wiser spending throughout government spending £14 000 on a logo that declares them all to be wankers? It certainly tickled me. So to speak.

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6 Responses

  1. Brilliant! Idiots!(::::dashing off to check that none of the logos he's designed act in a strange fashion if rotated!:::::)

  2. Oh irony – gotta love it.

  3. Genius!!!!

  4. Haha! That is HILARIOUS!!!!

  5. funny how it looks vaguely like the Chanel logo…:)

  6. p.s. NOT that i have any personal familiarity with the Chanel logo or anything – or have any wish to

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